SINGAPORE, Jan 14, 2023 – Drootoo today announces becoming a Global Co-Sell partner under Microsoft’s One Commercial Partner program.
The co-selling program is a way for Microsoft and partners to align better with the shift in IT decision-making from centralized IT departments to line-of-business leaders. Drootoo’s offerings are rigorously validated over the last 12 months and co-branded under Microsoft logo for the international enterprise market procurement under the program. Drootoo’s offerings on Microsoft can be procured directly from Microsoft’s marketplace and through Microsoft’s sales subsidiaries in the following territories:
- United Arab Emirates
- United Kingdom
- United States of America
Drootoo’s CEO Abhishek Basu said: ” Getting our solutions validated and offered globally by a market leader like Microsoft is a great move for our enterprise business which in turn will present great opportunities for our joint customers in their transformation journey.”
The program was introduced by Microsoft (Nasdaq: MSFT) at its Inspire 2017 conference. According to Gavriella Schuster, Corporate Vice President, One Commercial Partner, Microsoft “That is about not selling Microsoft solutions but actually selling partner services,” [We’re] taking the end solution that a partner has built on the Microsoft technology that really meets the customer demand more specifically and bringing that partner in to sell with us to those business decision makers. There are rigorous criteria for getting involved in the co-selling program, involving proven competency and capability, as well as having the right types of employees in the appropriate geographies. Once those are established, Microsoft will work on building a joint business plan with the partner. Then what we would do is package up their services and ours together into our catalog” Read here.
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Microsoft Corporation (NASDAQ: MSFT) is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports, and sells cloud, computer software, consumer electronics, personal computers, and related services.
Since 2013, Drootoo is transforming businesses and making them high performing entities with its unified cloud platform, smart city platform and new normal program.